Survey Step 1 of 22 4% InstagramThis field is for validation purposes and should be left unchanged.This field is hidden when viewing the formSummaryPositioningPlease select the annual contract value of your B2B product or service [average]:(Required) $100k – $1m+ $50k – $100k $11k- $50k Less than $10k PositioningDo you win new business deals via referrals, repeat business or word of mouth?(Required) Yes often Yes sometimes Rarely Never PositioningDo you win clients who tell you they chose you over the competition because of your reputation in the market?(Required) Yes often Yes sometimes Rarely Never PositioningDo you know the global total addressable market [TAM] of all companies who would potentially buy your high ticket services?(Required) Yes more than 10,000+ potential companies Between 3,000 – 10,000 potential companies Less than 3,000 potential companies I don’t know PositioningDo you speak to and listen to your target market to learn about the problems they are facing?(Required) Yes often Yes sometimes Rarely Never PositioningDo you have a point of specialty that sets you apart from your competitors and allows you to charge more money?(Required) Yes we are differentiated and can charge higher fees We have our own speciality but not premium pricing We have a speciality but it’s not articulated well and we can’t charge more We position ourselves as the cheapest in the market PositioningDo you have clearly articulated messaging that communicates who you help, how you help them and what outcomes you create?(Required) Yes, our messaging regularly attracts new business deals because of its clarity Yes we are clear in most siutations but could be doing better Yes we can explain what we do but don’t have it written down clearly No, we struggle to articulate what we do, who we help and how we help them Lead GenerationDo you reach out cold [via email, phone, LinkedIn] to new decision makers who have the authority to buy your services?(Required) Yes often Yes sometimes Rarely Never Lead GenerationDo you publish regular thought leadership content on social media channels that educates your target market?(Required) Yes often Yes sometimes Rarely Never Lead GenerationDo you network, attend events and bring in new clients through active relationship building?(Required) Yes often Yes sometimes Rarely Never Lead GenerationDo you win inbound leads based on SEO activities, social content posting or other brand building activities?(Required) Yes often Yes sometimes Rarely Never Lead GenerationDo you share eBooks, guides, whitepapers or other resources so new leads can understand your service and the value you provide?(Required) Yes often Yes sometimes Once or twice, here and there Never Lead GenerationDo you research new data of new companies that can buy your services using online databases and websites?(Required) Yes we build custom lists Yes but we buy lists of new leads We sometimes research but not consistently Never Lead GenerationDo you run any paid advertising to B2B decision makers?(Required) Yes we have active paid advertising campaigns Yes but we focus on retargeting warm leads only We sometimes run paid ads but only for occasional events or campaigns Never we don’t do any paid advertising at all SalesDo you have collateral and content either written or in video format that leads to new prospects to work with you with low or no friction?(Required) Yes this happens often Yes this happens sometimes Rarely Never SalesDo you have clear case studies that that demonstrate your service and results for companies like them?(Required) Yes many that show clearly how we helped them Yes a few that are clear and some that are less clear We mostly have testimonials but not really case studies No none SalesDo you have a CRM and track leads in your through the pipeline?(Required) Yes we use it often Yes we use it sometimes Yes but only here and there No not at all SalesDo you have a regular email newsletter to keep in touch with people you have spoken to?(Required) Yes we share weekly or monthly Yes we share sometimes Here and there, ad hoc No never SalesDo you have a systematic process that you put all new leads through after the first sales call to bring them to the point of sale?(Required) Yes we have a proven process on autopilot Yes we have some steps but they tend to be manual We have a process but it’s inconsistently applied No we don’t have any process for this SalesDo you track your new business sales cycle KPIs to enable financial forecasts and goal achievement?(Required) Yes we track everything Yes we track some things Here and there, ad hoc No tracking SalesDo you know your close rate from qualified lead to closed deal?(Required) Yes we close above 30% of every qualified lead Yes we close between 15-30% of qualified leads We close between 5-15% of qualified deals Our close rate is 0%- 5% The Last Bit Two more things we need from you, then get instant access to your results!First Name(Required)Last Name(Required)Email(Required) What is your biggest challenge when it comes to building a sales pipeline?(Required)This field is hidden when viewing the formPositioning ScoreThis field is hidden when viewing the formPositioning Max ScoreThis field is hidden when viewing the formSales ScoreThis field is hidden when viewing the formSales Max ScoreThis field is hidden when viewing the formLead Generation ScoreThis field is hidden when viewing the formLead Generation Max ScoreThis field is hidden when viewing the formTotal ScoreThis field is hidden when viewing the formMaximum Score
